B20/G20 YEA Summit 2016 is a global network of 500,000 young entrepreneurs who get together to promote youth entrepreneurship to help drive of economic renewal, job creation, innovation, and social change for economies.
This year, Accenture collaborated with G20 Young Entrepreneurs' Alliance to research how digital platform companies are transforming the way they do business by creating vast markets, compelling customer experiences, and new ways to innovate.
Assigned as the lead Art Director on the project to create Accenture's 2016 theme: Digital Platform Ecosystems. The theme is shown with constellations in a dark night sky throughout different cities around the world. A large mass of stars connected to each other show the digital connection of companies and countries and their importance to the economy. The campaign included theme execution through digital social ads and an extensive brochure. Working with another digital agency, we were able to bring the theme and Accenture's research to life in a microsite.