A part of Nestlé Waters, Poland Spring® 100% Natural Spring Water is under some pressure from outside groups claiming that the water is not 100% natural spring water.  As the lead Art Director for the project, our goal was to create infographics and social media graphics that explains what natural spring water is and make it clear that Poland Spring water fits that definition. 

We implemented an extensive public campaign aimed at raising consumer confidence in the Poland Spring brand. The campaign reinforced Poland Spring's commitment to protecting and enriching the local environment and community.