Penn Schoen Berland (PSB) is a research-based consultancy that provides high-level strategic advice to corporate and political clients. The company was founded in 1975 as a political pollster, and today the brand continues to be associated with Washington politics heritage despite its diverse client portfolio and staff expertise. 

PSB has developed a new strategic brand direction that better articulates the PSB of today, and is brought to life with a new visual identity and tagline. The company’s name changeed from Penn Schoen Berland to PSB.

BRAND PERSONALITY

PSB is a confident, trusted advisor. A tenacious, innovative and focused strategist at the office, and a respected and curious world citizen among friends.