Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories. The company includes more than 30 brands, 5 powerful platforms, 60,000 associates, in more than 170 countries worldwide and $12.3 billion in revenue. The businesses and brands are organized into five coalitions, comprising: Outdoor & Action Sports, Jeanswear, Imagewear, Sportswear and Contemporary Brands.
Being the lead Designer/Art Director, the goal of project was to create a cohesive bundle of information about VF Corporation. This evolved into folder that held one-page inserts to showcase the businesses brands, vision and values.