ZeroWater is a high quality water filtration system that has a 5-stage ion exchange system to remove virtually all dissolved solids that is measured with a TDS meter, giving you a 000 reading - the same as purified bottled water. 

Why are people everywhere upgrading their water to ZeroWater? The goal of this campaign was to prove that ZeroWater's filter is able to remove all dissolved solids from water the first time while compared to Brita. Brita would need to filter water over and over and over to come even close to ZeroWater's all zero reading. So maybe it's time to upgrade?

As the lead Art Director, I worked with a copy writer and creative director to write scripts, work with a illustrator for storyboards, create digital ads and art direct the spot for final production.